The ability to use more than one sense when making a decision is a survival technique. If you are looking to survive (or thrive) as a business, you need to learn how to use sensory marketing. In a society that thinks with our stomachs, eats with our eyes, and talks...
Do you know that feeling of having a brand’s jingle stuck in your head all day long? That is exactly what those companies were hoping for. Using songs, jingles or other auditory elements can build an emotional connection for the listener. This emotional element is...
