Running a small business? Feels less like “running” and more like sprinting through an obstacle course. Blindfolded—while juggling fire. Customers, operations, caffeine intake—you’re already maxed out. Then someone drops the B-word: branding. Sounds fancy, right? Like...
Building a strong brand these days is paramount for your company’s success. In order to do that you need to look at your branding and identity, i.e. brand identity. Let’s look at the brand identity definition, the packaging of your company’s positioning via a brand...
