Imagine stepping into a store with shelves in chaos, colors screaming at each other, and no signs. You’d bolt. But a sleek layout, perfect color harmony, and logo front and center feels right, doesn’t it? That’s visual branding. Your brand’s handshake and an outfit...
The ability to use more than one sense when making a decision is a survival technique. If you are looking to survive (or thrive) as a business, you need to learn how to use sensory marketing. In a society that thinks with our stomachs, eats with our eyes, and talks...
The Wu-Tang Clan is one of the most influential music groups of their era. Even more than their iconic sound, the Wu-Tang Clan created a brand that changed a whole industry. Based out of Staten Island, NY they formed in 1992 with ten members. Their first album Enter...
Do you know that feeling of having a brand’s jingle stuck in your head all day long? That is exactly what those companies were hoping for. Using songs, jingles or other auditory elements can build an emotional connection for the listener. This emotional element is...
